WILL ON Tour
"I hit a wall," says Will Hoge. "I was doing the best touring of my career and I had a great, steady gig writing songs, but I was falling out of love with being in a band. I didn't have a good answer when I asked myself, 'Why am I still doing this?' So I walked away. I had to figure out what was next."
For Hoge, what came next was a quest to reclaim the joy and the magic that had drawn him to music in the first place. He let his band go and hit the road for roughly a year of solo shows, crisscrossing the country by himself with just a guitar and a keyboard. He felt rejuvenated by the freedom and began writing material that reenergized him, that made him feel like a kid falling in love with rock and roll all over again. Those songs ignited a dormant flame somewhere deep within Hoge's soul, and now they form the bulk of Anchors, his strongest and most nuanced album to date.
"All the solo work made me fall back in love with the process and really inspired me from a writing perspective," says Hoge. "I was so excited when it was time to record this album because I didn’t have any parameters that I had to stay inside anymore. I could reach out to anyone I wanted and put together a band that could play these songs in a way that just felt cool and natural, like we used to do in my garage back when I was a teenager."
Hoge's teenage garage band years were spent in Franklin, TN, but his music career didn't begin in earnest until he moved roughly twenty miles up the road to Nashville. Starting with the release of his acclaimed 2001 debut, Carousel, Hoge established himself as a masterful songwriter and performer as well as a critical favorite, with Rolling Stone comparing him to Bob Seger and John Mellencamp and NPR praising his "sharp, smart, passionate rock 'n' roll that seems to exist out of time." Hoge built up a loyal fanbase the old fashioned way, maintaining a steady studio output and a relentless touring schedule of more than 200 shows a year, including bills with the likes of My Morning Jacket, the Black Crowes, and Drive-By Truckers, in addition to festival slots from Bonnaroo to Austin City Limits.
Then, in 2012, Hoge found himself suddenly thrust into the spotlight when the Eli Young Band hit #1 on the Billboard Country chart with their recording of his song "Even If It Breaks Your Heart." The single went Platinum, earning Hoge coveted nominations at the CMA, ACM, and GRAMMY Awards, where the track was up for Country Song of the Year. The wider world took notice of what those paying attention to Hoge had known for a decade, and soon he was performing everywhere from the Grand Ole Opry to The Late Show with David Letterman, his music was soundtracking a high-profile Chevy truck campaign, and he'd signed a major publishing deal.
"All of the sudden, people were coming and offering me money to be a songwriter," reflects Hoge. "I hadn't had a regular paycheck in fifteen years at that point, and suddenly I was a 'paid songwriter.' It was an incredible opportunity, and I did that for four years while I continued to tour and make my own records. I learned a lot of valuable things and wrote some songs that I really loved, but it was a very different kind of writing. I felt like I was working for somebody else."
So, as he's always done throughout his career, Hoge took a gamble on himself and left behind the security and comfort of the familiar in order to pursue the kind of art that moved and inspired him. The result is Anchors, an album that blends elements of literate folk, vintage country, and heartland rock into a passionate, genre-busting masterpiece. Recorded with an all-star band comprised of drummer Jerry Roe (Emmylou Harris & Rodney Crowell, Darius Rucker), bassist Dominic Davis (Jack White, Wanda Jackson), and guitarists Brad Rice (Son Volt, Ryan Adams) and Thom Donovan (Lapush, Ruby Amanfu), the album is a prime showcase for Hoge's soaring, gritty vocals, as well as his remarkable gift for crafting complex characters with real emotional depth and plainspoken profundity.
"There's some seeds you plant that never grow," Hoge sings on loping album opener "The Reckoning." It's a beautiful, bittersweet introduction to a record that grapples with the messy challenges of adulthood and takes an unflinching look at the ways in which we persevere (or don't) through hard times. On "This Grand Charade," Hoge paints a portrait of a crumbling marriage going through the motions to keep up appearances, while "Angel's Wings" channels classic country in the search for one more chance to turn things around, and the spare, piano-driven "Cold Night In Santa Fe" laments that "it ain't the knowing that it's over / it's the watching it slip away" that causes the most pain.
Hoge's a happily married man with two kids of his own these days, though, so he knows that time doesn't inherently doom all lovers. "Ain't nothing we can't fix / Ain't no broken trust / Ain't no great divide between the two of us " he sings in harmony with special guest Sheryl Crow on "Little Bit Of Rust.
"I'd always wanted a female vocal for this song because I felt like the 'we' in the chorus is important," says Hoge. "Nobody fixes a relationship on their own. I felt like it deserved this strong female presence, and Sheryl's just one of the greatest singers I've ever heard. Having her on the track breathed a whole new life into the song, and it's one of my favorite things I've ever done."
While the album has its fair share of heavy moments, Hoge isn't afraid to mine the more optimistic and playful veins of his creativity, too. He lets his mischievous side shine on the lustful "This Ain't An Original Sin," gets romantic on the Traveling Wilburys-esque "Baby's Eyes" (a co-write with Brendan Benson), and reconnects with the innocence and excitement of his early days on "Seventeen," a track inspired by his own kids' exploits in the garage.
"My boys are six and ten, and they started a band with their friend," explains Hoge. "I was sitting around one day during my period of deep doubt, and then I heard these three pre-teens in my damn garage thinking they can save the world with rock and roll. It was amazing. All of the sudden you remember the feeling of going to band practice and playing with your friends and making sure that you've got your jean jacket on just right so you can talk to the girl at the movie theater and try to get her to come to your show. You remember you do it because you love it and it feels right."
That's the notion that carries album closer "Young As We Will Ever Be" into the sunset. It's an ode to the present, to living in the moment, to seeing the splendor in the right now, challenging as it may be. It's easy to get jaded or lose inspiration in this world when the going gets tough, and it's even easier to take the good times for granted, only recognizing them for what they are once they're in the rearview mirror. If there's one takeaway from Anchors, though, it's that hard times come and hard times go, but love and art can sustain you through both if you let them. The road you end up on and the stops you make along the way may not be the ones you'd always imagined, but true happiness belongs to those who learn to find fulfillment in the journey rather than the destination.
"Am I as far as I want to go?" Hoge asks himself out loud. "No. Am I further than I ever imagined being at seventeen? Fuck yeah. There's some beauty in that."
14 Inch Fringe Creative
For Booking Inq:
New Frontier Touring